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Big Data – Are You Ready?

Corporate success is measured in terms of growth.  Our clients, no matter what sector they operate in, know that in this fragile economy, growth can edge them ahead of their competition.  The question for CEOs is how to generate growth?  …Read Post »

Crisis — the Power of Language

The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink. George Orwell …Read Post »

Digital Audiences – Not Just Bricks in the Wall

I recently had the pleasure of getting my hands on a ticket to the sold out Roger Waters’ performance of the iconic Pink Floyd album The Wall in the O2 Dublin. Given the hype and reviews that preceded the gig …Read Post »

Healthcare PR 2.0 – Keeping Your Brand Healthy in 2011

The explosive growth of new consumer-driven online media in recent years has re-shaped the future of public relations. The range of new technology and online channels have given birth to a new public who has moved from being a passive …Read Post »