Companies spend years, often decades, building a brand and establishing a reputation. Then something happens — a natural disaster, rumors of financial instability, a product recall — and seemingly overnight, everything begins to unravel. At FleishmanHillard, we know it’s not about the crisis, but rather how you respond to it that matters. To that end, our crisis communications experts will:
- plan for likely scenarios by creating detailed response strategies that include critical checklists, action items and targeted assignments
- create realistic simulations to effectively familiarise participants with key responsibilities
- develop a communications response plan to troubleshoot unforeseen crises and assuage negative perceptions
In today’s hyper-connected world, an issue in a single community can instantly swell into a crisis of global proportions. No matter your industry, FleishmanHillard’s team has the experience to anticipate your challenges and the resources to help you tackle them head on.